The Personal Data Protection Act 2012 (“PDPA”), which applies to all private organisations that collect or process personal data in Singapore, will be implemented in two phases. The first phase, which was implemented on 2 January 2014, established a Do-Not-Call (“DNC”) registry, allowing persons to opt out of telemarketing activities by registering their Singapore telephone numbers with the DNC Registry. The second phase, governing the collection use and disclosure of personal data, is scheduled to come into effect on 2 July 2014.
Personal data is any data which can be used by an organisation to identify an individual, either on its own or together with other information to which that organisation has access. It expressly excludes business contact information, e.g. as contained in a business card, unless the card is given by an individual for a personal purpose (except where business contact information is specifically referred to in the PDPA).
The PDPA comprises rules governing the collection, use, disclosure and care of personal data and requires organisations to have a legitimate and reasonable purpose for their collection, use or disclosure of personal data and to obtain the informed consent of an individual prior to the collection, use or disclosure of his personal data.
Organisations must also take steps to duly verify and protect personal data collected and to remove such data when it is no longer required. Individuals must further be allowed to access and correct their personal data and to withdraw any previously provided consent.
Fundamentally, organisations must adopt and implement appropriate internal policies and practices relating to their collection, use or disclosure of personal data which are reasonable and relevant to their business needs and compliant with the provisions of the PDPA, by 2 July 2014. Organisations may continue to use personal data which has been collected before 2 July 2014 for the purposes it was collected, unless the individual has withdrawn consent. However if the purpose has changed, new consent will need to be obtained. Organisations must also appoint a Data Protection Officer (“DPO”) to be overall responsible for their compliance with the provisions of the PDPA.
PORCELAIN PTE LTD take our responsibilities under Singapore’s Personal Data Protection Act 2012 (the “PDPA”) very seriously. Please be assured that all your names, contact numbers, personal emails, addresses, etc. provided are kept safe and secure at Porcelain Pte Ltd . It is our job to ensure that your personal details are carefully safeguarded and use of this information provided by you is in compliance with Singapore’s Personal Data Protection Act (PDPA) 2012.
THE PERSONAL DATA WE COLLECT
We request information from you in several areas of our website, mobile services and other channels including in-store, that may be used to personally identify you (“Personal Data”), including but not limited to:
- Your personal information such as your name, gender, date of birth, passport or other personally identifiable number and information about your registered status with any of our subsidiaries, associated companies and/or business associates;
- Your contact information such as your telephone numbers, mailing addresses, email addresses, and fax numbers;
- Your credit or debit card information and billing information, including name of cardholder, card number, billing address and expiry date;
- Your business information such as company name, business title and associated contact information;
- Your responses to market surveys and contests conducted by us or on our behalf.
Certain Personal Data (particularly relating to your personal information, contact information and past medical history) are required for specific services and if you fail to supply such Personal Data as requested from each specific service, we may be unable to deliver you the services in full.
PURPOSE FOR WHICH PERSONAL DATA IS COLLECTED AND USED
We may use the Personal Data you provided for one or more of the following purposes:
- For your use of the online services available at any of our websites and/or through other telecommunication channels;
- For the supply of any products and/or services which we may offer to you or you may require from us from time to time including text message (SMS) alerts;
- For marketing, promotional and customer relationship management purposes, such as sending you updates on latest offers and promotions in connection with our products and services and conducting market research;
- For identification and verification purposes in connection with any of the services or products that may be supplied to you;
- To contact you regarding your enquiries;
- To administer contests and giveaways conducted by us or on our behalf;
- To disclose to a third party to comply with any law, legal requirements, orders, directions or requests from any court, authority or government body of any jurisdiction, which may be within or outside of Singapore;
- To facilitate the payment for products and services provided by us or our subsidiaries, associated companies and/or business associates including verification of credit card details with third parties and using the Personal Data you provide to conduct matching procedures against databases of known fraudulent transactions (maintained by us or third parties).
- To improve our security, including in relation to the processing of payment by credit card to guard against the risk of fraud including carrying out matching procedures against databases of known fraudulent transactions (maintained by us or third parties).
We may from time to time use aggregate non-identifying information about our customers to better design our website and/or to improve our services and products. This means we may provide this information to third parties. However, this information will never identify any single user in particular.
Except as provided below, we will not knowingly or intentionally use or share the Personal Data you provide to use in ways unrelated to the aforementioned purposes without your prior consent.
HOW TO ACCESS OR CORRECT YOUR DATA
You may request access to and correct your Personal Data held by us. If you wish to obtain a copy of any of your Personal Data, if you believe that the Personal Data relating to you which we collect and maintain is incorrect, or if you believe that the Personal Data held by us was used beyond the scope of the purpose of use disclosed above or was acquired by fraudulent or unlawful means or provided to a third party without your prior consent, please write to us at the address below.
A request for access or correction to, or deletion of Personal Data or for information regarding policies and practices and kinds of Personal Data held by us must be in writing and sent to us via postal mail at the following address:
PORCELAIN PTE LTD
9 Cantonment Road, Level 3
We may charge a reasonable fee for the processing of any data access request.
Two types of cookies are used on the Sites:
Session Cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site.
Persistent Cookies, which remain in the cookies file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). Cookies cannot be used by themselves to identify you.
LINKS TO OTHER SITES
This website contains links to other sites that are operated by third party companies with different privacy practices. You should remain alert when you leave our site and read the privacy statements of other websites. We have no control over Personal Data that you submit to or receive from these third parties.
OUR COMMITMENT TO PERSONAL DATA SECURITY
To maintain the accuracy of the Personal Data, as well as to prevent unauthorised access and ensure the correct use of Personal Data, we have implemented appropriate physical, technical, and administrative measures to safeguard and secure the Personal Data we collect.
For example, we use Secure Socket Layer (SSL) protocol—an industry standard for encryption over the Internet—to protect in transmission the Personal Data we collect online. When you type in sensitive information such as credit card details, it will be automatically converted into codes before being securely dispatched over the Internet. All electronic Personal Data that we maintain is securely stored and further protected through our use of appropriate access controls. When disposing of Personal Data, paper documents containing Personal Data are securely destroyed, and electronic files storing Personal Data are permanently deleted.
As stated above, in some instances we may entrust Personal Data to third party service providers (including service providers outside of your jurisdiction), binding them to protect the security of Personal Data and only to use it for the purposes we specify.
DISCLOSURE AND TRANSFER OF PERSONAL DATA
PORCELAIN PTE LTD may disclose and transfer Personal Data to and jointly use Personal Data with (whether within or outside of your jurisdiction) our subsidiaries, associated companies, business associates, service providers, and other persons who we consider appropriate, in connection with the services and products provided to or requested by you. We may disclose this information to facilitate communication of news and information about such services and products and otherwise for the purposes mentioned above, under Section 3, “Purposes for which the Personal Data are Collected and Used.”
The entities with whom we may share your Personal Data include but are not limited to:
- Any agent, contractor or third party service provider who provides administrative, marketing and research, distribution, data processing, telemarketing, telecommunications, computer, payment or other services to PORCELAIN PTE LTD in connection with the operation of its business;
- Other business associates such as loyalty program operators and other companies involved in providing customer service or fulfilling customer requests;
- Credit reference agencies;
- Credit, debit and /or charge card companies and/or banks;
- Government or non-government authorities, agencies and/or regulators;
- Medical professionals, insurers and clinics/hospitals.
Where permitted by applicable local law, we may also disclose your Personal Data to third parties: (i) when required by law, by court order, or in response to a search warrant or other legally valid inquiry; (ii) to an investigative body; (iii) to enforce our agreements with you; (iv) when requested by other government or law enforcement authorities; (v) with your express consent, or, (vi) pursuant to our good faith belief that disclosure is required by law or otherwise necessary to the establishment of legal claims or defenses, to obtain legal advice, to exercise and defend our legal rights, to protect our rights or property and those of our subsidiaries or associated companies, or to protect the life, body or property of an individual. This also applies when we have reason to believe that disclosing the Personal Data is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.
We may also transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of PORCELAIN PTE LTD or as part of a corporate reorganization or stock sale or other change in corporate control.
Please be advised that the Personal Data that PORCELAIN PTE LTD collects or obtains may be transferred to jurisdictions that offer lesser protection of Personal Data than that provided in your jurisdiction. By submitting personal information to PORCELAIN PTE LTD or using any PORCELAIN PTE LTD website, you understand and consent to such transfer.
Occasionally, we may use your personal data (including your name and contact details) to send you marketing communications such as emails containing news, offers, promotions and joint marketing offers. However, we will first obtain your consent before doing so. Please see below on how to provide us with your consent.
We may also provide your personal data (including your name and contact details) to third parties including our marketing partners, travel service partners for the purpose of marketing their products and services to you.
Again, we will only do this if you provide us with your consent.
You may indicate your consent to the above by the following ways:
- when providing us with your personal data through our website or a form, ticking boxes indicating your consent;
- when providing us with your personal data through the telephone, tell our customer representative that you consent; or You may opt-out from receiving marketing communications at any time, free of charge, by:
- following the opt-out instructions contained in the communications;
- writing to us at the address listed above; or
- updating your email subscriptions by sending us an email at email@example.com
Any personal data provided to or gathered by PORCELAIN PTE LTD is controlled primarily by PORCELAIN PTE LTD.
RETENTION OF DATA
All Personal Data that has been collected from you will only be stored for a limited duration that is relevant to the purpose for which it was processed and for as long as required by applicable law.
This notice is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this notice, the English version shall prevail.